Research on the Dynamic Inheritance and Development of Traditional Chinese Medicine in the Digital Context Based on PEST Analysis
Author：WANG Fugui1, LUO Yaoyue1, CHENG Yu2, TANG Yuping1, CAI Rui1, DENG Yun1, YI Luxi1, LIU Ping1, YI Junru1
Unit：1. School of Nursing, Hunan University of Chinese Medicine, Changsha Hunan 410208, China; 2. School of Sociology and Anthropology, Sun Yat-sen University, Guangzhou Guangdong 510275, China
Quote：引用：王福桂，罗尧岳，程瑜，唐玉萍，蔡瑞，邓赟，易露茜，刘苹，易俊儒.基于PEST分析的数字背景下中医药活态传承与发展研究[J].中医药导报,2026,32(2):266-270.
DOI：10.13862/j.cn43-1446/r.2026.02.047
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Abstract：In the era of rapid
development of digital technology, the dynamic inheritance and development of
traditional Chinese medicine (TCM) have encountered new opportunities and
challenges. Based on the PEST analysis framework, this article conducts an
analysis from four dimensions: politics, economy, society, and technology. In
the political environment, the state has introduced a series of policies to
support the digital development of TCM, providing a solid guarantee for the
dynamic inheritance of TCM. In the economic environment, with the
transformation of TCM into digitalization, the TCM industry is advancing
towards high-quality development, injecting impetus into inheritance and
development. In the social environment, the transformation of public health
needs and cognition has created a favorable social atmosphere for the
digitalization of TCM, becoming the key to its digital development. In the
technological environment, modern technologies such as big data, artificial
intelligence, and virtual reality are deeply integrated with TCM, innovating
the ways and application scenarios of TCM inheritance. Through PEST analysis,
it clarifies the advantages, disadvantages, opportunities, and challenges of
TCM in the current environment, and proposes reasonable optimization paths to
promote the dynamic inheritance and high-quality development of TCM, and
contribute to the construction of "Healthy China" and the promotion
of the Chinese excellent traditional culture.
Key words：digital era; traditional Chinese medicine; dynamic inheritance; high-quality development; PEST analysis
摘要：在数字技术迅猛发展时代背景下，中医药活态传承与发展迎来新契机与挑战。本文基于PEST分析框架，从政治、经济、社会和技术4个维度进行剖析。政治环境，国家出台系列政策支持中医药数字化发展，为中医药活态传承提供坚实保障；经济环境，随着中医药数字化的转型，中医药产业向高质量发展迈进，为传承与发展注入动力；社会环境，民众健康需求与认知的转变为中医药数字化创造有利社会氛围，成为中医药数字化发展的关键；技术环境，大数据、人工智能、虚拟现实等现代科技与中医药深度融合，创新中医药传承方式与应用场景。通过PEST分析，明确在当前环境下中医药的优势、劣势、机遇与挑战，并提出合理优化路径，以促进中医药活态传承与高质量发展，助力“健康中国”建设与中华优秀传统文化弘扬。
关键词：数字时代；中医药；活态传承；高质量发展；PEST分析
Release time：2026-03-06
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