Analysis of Multiple Pathways to Improve Patients' Use of Internet-based Traditional Chinese Medicine Services from a Configuration Perspective

Author：CAO Ning1, ZHENG Qiuying1, YAO Tang2

Unit：1.School of Management, Beijing University of Chinese Medicine, Beijing 100029, China; 2.College of Economics and Management, Beihang University, Beijing 100191, China

Quote：引用：曹宁，郑秋莹，姚唐.组态视角下提高患者互联网中医医疗服务使用的多元路径分析[J].中医药导报,2026,32(4):260-266.

DOI：10.13862/j.cn43-1446/r.2026.04.044

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Abstract：

Objective: To conduct a survey on patients' use of internet-based traditional Chinese medicine (TCM) services and explore multiple pathways to improve their service utilization. Methods: An online survey was conducted using the Credamo platform as a medium, and the fuzzy-set qualitative comparative analysis (fsQCA) method was used to select the top three regions in terms of inter-provincial competitiveness of the TCM industry, namely Beijing, Chongqing, and Guangdong. A total of 150 questionnaires were distributed in each region. Results: Among 376 valid questionnaires, 208 patients (accounting for 55.32%) had used internet-based TCM services. Although the development of TCM in Beijing, Chongqing, and Guangdong is relatively advanced, the penetration rate of internet-based TCM services still needs to be improved. Based on the configuration pathway combination results of fsQCA, the basic characteristics of five groups of people (emotional supporters, convenient medical seekers, health pursuers, trust-oriented people, and benefit-responsive people) were summarized, and the conditions affecting their use of internet-based TCM services were analyzed. Conclusion: Internet-based TCM services not only provide patients with time convenience but also break down geographical barriers.

Key words：internet-based traditional Chinese medicine services; qualitative comparative analysis; fsQCA

摘要：目的：调查患者使用互联网中医医疗服务的情况，探究提高其服务使用的多元路径。方法：采用网络调查方式，以Credamo平台为媒介，采用模糊集定性比较分析法（fsQCA），选取中医药事业省际竞争力排名前三的地区，即北京、重庆和广东，各发布问卷150份。结果：在376份有效问卷中，使用过互联网中医医疗服务的人数为208人，占比55.32%。北京、重庆和广东三地的中医药发展较好，但普及率仍有待提高。依据fsQCA的组态路径组合结果概括出五类人群（情感支撑者、便捷医疗寻求者、健康追求者、信任导向者和宣惠响应者）的基本特征并对影响其使用互联网中医医疗服务的条件进行分析。结论：互联网中医医疗服务不仅为患者提供了时间便利，还打破了地域间隔。

关键词：互联网中医医疗；定性比较分析；fsQCA

Release time：2026-04-26

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